The thesis aims to explore the rebranding of the Pakistan Museum of Natural History (PMNH) with the primary objective of creating awareness among the young generation in Pakistan about museums and transforming them into enjoyable and engaging places. The study recognizes the need to bridge the gap between traditional perceptions of museums as dull, academic institutions and the interests and preferences of the youth. By infusing vibrant colours into PMNH and creating an inviting and visually stimulating environment, It seeks to transform the museum experience into a fun and enjoyable activity, fostering a lifelong interest in natural history, scientific exploration, and cultural heritage among the youth.