2023

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Amna Nasir

JUGNU-BUILDING BONDS BEYOND AGE


In today's fast-paced and interconnected world, it is disheartening to witness a significant and often overlooked problem: the Problems experienced by elderly individuals. As they age, many seniors face unique challenges that can result in social isolation and profound feelings of loneliness and other problems that require serious attention.

The problem revolves around the growing issue of lack of awareness on how to take care of the elderly people, social isolation and loneliness among elderly individuals. It is crucial to explore how the youth can play an active role in addressing this problem and fostering a sense of community, connection, and belonging for the elderly population.

Jugnu is a brand that is dedicated to the principle of fostering generation gap and building bonds beyond age by providing specially designed products for the senior generation and raising awareness on the issues through social media. The product package will include unique combination of planner and games specifically designed for older individuals that are tailored to enhance their well-being, promote cognitive stimulation, and facilitate social connections. Planners help them stay organized, manage their daily routines, and maintain a sense of control and purpose. Games promote mental stimulation, social interaction, and enjoyment.

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