My thesis, titled "City Branding of Islamabad in Terms of Tourism," delves into the effectiveness of city branding in attracting tourists to Islamabad. The primary focus is on developing a strategic framework that showcases the city's unique cultural aspects while incorporating modern elements. One of the key components of this framework is the creation of an explorer's kit, which includes a comprehensive city map highlighting the best dining, shopping, and accommodation options, along with useful tips for navigating in the city. In addition, a targeted marketing campaign utilizing websites, social media platforms, and posters have been designed to reach the targeted audience. The ultimate objective of this research is to position Islamabad as an alluring tourism destination by leveraging its cultural richness.