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Research Papers By Author

AuthorsPublications
  
Allah Wasaya
Lecturer , Management Sciences Department,
Vehari Campus
Norms and consumer behaviors in tourism: a systematic literature review

International ,Journal ,Tourism Review ,2023
Allah Wasaya
Lecturer , Management Sciences Department,
Vehari Campus
Shaping destination marketing with norms and personality

International ,Journal ,Journal of Retailing and Consumer Services ,2024
Allah Wasaya
Lecturer , Management Sciences Department,
Vehari Campus
Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study

International ,Journal ,International Journal of Marketing Studies ,2017
Allah Wasaya
Lecturer , Management Sciences Department,
Vehari Campus
Determinants of Frozen Food Purchase Intentions: Insights from a Developing Country

International ,Journal ,Indian Journal of Marketing ,2017
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