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Research Paper Detail

Determinants of Frozen Food Purchase Intentions: Insights from a Developing Country

Publisher: Indian Journal of Marketing
Publication Year: 2017

First Author:  Muhammad Abid Saleem Second Author:  Allah Wasaya
Third Author:  Sadaf Zahra Volume:  47
Publication #:  Page #:  47-59
Level:   International Type:  Journal
Email:  wasaya@cuivehari.edu.pk
Allah Wasaya

Lecturer
Management Sciences Department
Vehari Campus

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