Quick Links

CUI Home Research Portal Scholarships Portal Photo Gallery CUI Blogs CUI Job Portal Open Access Journals CUI Thesis Repository CUI Conference & Workshops CUI Union Catalogue

Research Paper Detail

Impact of Brand Equity, Advertisement and Hedonic Consumption Tendencies on Cognitive Dissonance: A Mediation Study

Publisher: International Journal of Marketing Studies
Publication Year: 2017

First Author:  Allah Wasaya Second Author:  Bilal Khan
Third Author:  Muhammad Shafee Volume:  8
Publication #:  Page #:  154
Level:   International Type:  Journal
Email:  wasaya@cuivehari.edu.pk
Allah Wasaya

Lecturer
Management Sciences Department
Vehari Campus

Profile.. Publications..


Contact Us
Tel: +92-51-9247000-9247002 and 9049802
UAN: +92-51-111-001-007
Reach Us at
Park Road, Tarlai Kalan,
Islamabad 45550, Pakistan


Powered by: ITCentre