Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Factors affecting adoption behavior for Tablet device among computer users in Pakistan
International
,Conference
,COMSATS SAICON
,2014
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Self-Service Technologies at the Bottom of the Pyramid
National
,Journal
,University of Haripur Journal of Management
,2016
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Determinants of brand loyalty among late movers of motorbike industry in district Haripur, Pakistan: A brand romance perspective
National
,Journal
,University of Haripur Journal of Management
,2017
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Pilot Testing of Interview Questions and Observation Checklist for Research in Linguistic Landscape
International
,Journal
,Global Journal of Emerging Sciences
,2019
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Privacy of internet users in the era of transformative marketing
National
,Conference
,Journal of Management Practices, Humanities and Social Sciences
,2020
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Factors affecting adoption behavior for Tablet device among computer users in Pakistan
International
,Journal
,Management Science Letters
,2016
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Moderating Factors Affecting Intention to Access In-App Advertisements
International
,Journal
,Global Journal Of Emerging Sciences
,2019
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
RELEVANCE, CONFUSION, ENTERTAINMENT AND SKEPTICISM TOWARDS ADVERTISING
International
,Journal
,International Journal of Economics, Commerce and Management
,2015
|
Lecturer
,
Management Sciences
Department,
Islamabad
Campus
|
Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants
International
,Journal
,International Journal of e-Collaboration
,2022
|