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Research Paper Detail

Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants

Publisher: International Journal of e-Collaboration
Publication Year: 2022

First Author:  Qasim Second Author:  Nor
Third Author:  Shahizan Volume:  Volume 18
Publication #:  Issue 1 Page #:  Article 12
Level:   International Type:  Journal
Email:  qasim.qureshi@comsats.edu.pk
Qasim Ali Qureshi

Lecturer
Management Sciences Department
Islamabad Campus

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