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Research Paper Detail

Determinants of brand loyalty among late movers of motorbike industry in district Haripur, Pakistan: A brand romance perspective

Publisher: University of Haripur Journal of Management
Publication Year: 2017

First Author:  Waqar Ali Second Author:  Imran Qadir, Rafique Ahmed Khuhro
Third Author:  Qasim Ali Qureshi Volume:  1
Publication #:  2 Page #:  133-144
Level:   National Type:  Journal
Email:  qasim.qureshi@comsats.edu.pk
Qasim Ali Qureshi

Lecturer
Management Sciences Department
Islamabad Campus

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