Faculty Proflle

Biography:

Dr. Qasim Ali Qureshi is a faculty member at COMSATS university since 2014. He received his PhD Degree from Universiti Utara Malaysia, Malaysia in 2022. His area of expertise is Multidisciplinary. His research interest is in consumer behavior towards technology adoption. He has expertise in electronic advertising, marketing information systems and business field. Before joining COMSATS university, he worked in consumer market as a Display Centre manager of an international brand (Eglo).

Prior to PhD, he did MS, MBA and BCS (Honors). Due to computer science background, he can employ technology in the field of business.
He has over 8 publications and is an HEC approved PhD Supervisor.

Educational Information

Year	Degree	Board / University

2013	MS	COMSATS University
2022	PhD	Universiti Utara Malaysia, Malaysia
2009	MBA	COMSATS University
2006	BCS Honors	Iqra University Karachi

Academic Experience

From	To	Post Held	Organization

2014	2022	Lecturer	COMSATS
2013	2014	Manager	Eglo Display Centre
2012	2013	Invigilator/ Interlocular	Skills International

Publications

Key Publications

Qasim,Nor,Shahizan''Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants'',International Journal of e-Collaboration,2022.
Farooq Buzdar,Qasim Ali Qureshi,''Privacy of internet users in the era of transformative marketing'',Journal of Management Practices, Humanities and Social Sciences,2020.
Samia Tahir,Qasim Ali Qureshi,''Pilot Testing of Interview Questions and Observation Checklist for Research in Linguistic Landscape'',Global Journal of Emerging Sciences,2019.
Qasim,Nor,Shahizan''Moderating Factors Affecting Intention to Access In-App Advertisements'',Global Journal Of Emerging Sciences,2019.
Waqar Ali,Imran Qadir, Rafique Ahmed Khuhro,Qasim Ali Qureshi''Determinants of brand loyalty among late movers of motorbike industry in district Haripur, Pakistan: A brand romance perspective'',University of Haripur Journal of Management ,2017.
RAFIQUE AHMED KHUHRO,QASIM ALI QURESHI,SAMIA TAHIR, ASAD KHAN''Self-Service Technologies at the Bottom of the Pyramid'',University of Haripur Journal of Management ,2016.
Rafique,Qasim,Asad''Factors affecting adoption behavior for Tablet device among computer users in Pakistan'',Management Science Letters,2016.
Rafique,Qasim,Asad''RELEVANCE, CONFUSION, ENTERTAINMENT AND SKEPTICISM TOWARDS ADVERTISING'',International Journal of Economics, Commerce and Management,2015.
Qasim Ali Qureshi,Rafique Ahmad Khoroo,Dr. Imran Khan''Factors affecting adoption behavior for Tablet device among computer users in Pakistan'',COMSATS SAICON,2014.

Conferences

Year	Level	Country	City	Conference

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Awards

Year	Awarding Organization	Description

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Memberships

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Courses Taught

Course Code	Type	Title	University	Semester

MGT101	Under Graduate	Introduction to Management	COMSATS	Spring 2023
MGT521	Under Graduate	Sales Force Management	COMSATS	FALL 2022
CSC373	Under Graduate	Management Information Systems	COMSATS	spring 2023

Supervisions

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Services

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Books

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Fundings

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Active Collaborations

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Industrial / Consulting Experience

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Extracurricular Activities

Hobbies	Interests

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Languages and Skills

Languages	Skills

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Publication Year	Key Publications

1 2022	1 Qasim,Nor,Shahizan''Consumer Perceived Value of Collaboration vs. Incentives in the Context of In-App Ads: Digital Natives vs. Digital Immigrants'',International Journal of e-Collaboration,2022.
2 2020	2 Farooq Buzdar,Qasim Ali Qureshi,''Privacy of internet users in the era of transformative marketing'',Journal of Management Practices, Humanities and Social Sciences,2020.
3 2019	3 Samia Tahir,Qasim Ali Qureshi,''Pilot Testing of Interview Questions and Observation Checklist for Research in Linguistic Landscape'',Global Journal of Emerging Sciences,2019.
4 2019	4 Qasim,Nor,Shahizan''Moderating Factors Affecting Intention to Access In-App Advertisements'',Global Journal Of Emerging Sciences,2019.
5 2017	5 Waqar Ali,Imran Qadir, Rafique Ahmed Khuhro,Qasim Ali Qureshi''Determinants of brand loyalty among late movers of motorbike industry in district Haripur, Pakistan: A brand romance perspective'',University of Haripur Journal of Management ,2017.
6 2016	6 RAFIQUE AHMED KHUHRO,QASIM ALI QURESHI,SAMIA TAHIR, ASAD KHAN''Self-Service Technologies at the Bottom of the Pyramid'',University of Haripur Journal of Management ,2016.
7 2016	7 Rafique,Qasim,Asad''Factors affecting adoption behavior for Tablet device among computer users in Pakistan'',Management Science Letters,2016.
8 2015	8 Rafique,Qasim,Asad''RELEVANCE, CONFUSION, ENTERTAINMENT AND SKEPTICISM TOWARDS ADVERTISING'',International Journal of Economics, Commerce and Management,2015.
9 2014	9 Qasim Ali Qureshi,Rafique Ahmad Khoroo,Dr. Imran Khan''Factors affecting adoption behavior for Tablet device among computer users in Pakistan'',COMSATS SAICON,2014.

Dr. Qasim Ali Qureshi

Lecturer of Management Sciences, CUI Islamabad Campus