Research Paper Detail

Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity

Publisher: Frontiers in Psychology
Publication Year: 2022

First Author:  You Lina Second Author:  Deshuai Hou
Third Author:  Saqib Ali Volume: 
Publication #:  Page #: 
Level:   International Type:  Journal
Email:  saqibali@ciitsahiwal.edu.pk
. Saqib Ali

Assistant Professor
Management Sciences Department
Sahiwal Campus

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