Faculty Proflle

Biography:

Dr. Saqib Ali works as an Assistant Professor of Marketing at the Department of Management Sciences, COMSATS University Islamabad Sahiwal Campus. He holds PhD from University Utara Malaysia in Marketing. His research interests lie primarily in Sustainable Consumption, Green Marketing, Political marketing, Retiling, Consumer Behavior and Brand Management.

Educational Information

Year	Degree	Board / University

2014-2017	PhD(Marketing)	Northern University of Malaysia
2009-2012	MS/MBA (Marketing)	Bahauddin Zakariya University Multan

Academic Experience

From	To	Post Held	Organization

13/5/2017	7/1/2018	Assistant Professor	University Of Lahore
08/1/2018	to date	Assistant Professor	COMSATS Sahiwal

Publications

Key Publications

Saqib Ali,Hafiz Muhammad Usama Javed, Waris Ali & Hasan Zahid''Decoding men’s behavioral responses toward green cosmetics: an investigation based on the belief decomposition approach'',Journal of Environmental Planning and Management,2022.
Hasan Zahid,Saqib Ali,EmadAbu-Shanabc & HafizMuhammad Usama Javedb''Determinants of intention to use e-government services: An integrated marketing relation view'',Telematics and Informatics,2022.
You Lina,Deshuai Hou,Saqib Ali''Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity'',Frontiers in Psychology,2022.
Saqib Ali,,''Adoption of green IT in Pakistan: a comparison of three competing models through model selection criteria using PLS-SEM'',Environmental Science and Pollution Research,2021.
Saqib Ali,,''The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping'',International Journal of Retail & Distribution Management,2021.
Saqib Ali,,''Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation'',J. Open Innov. Technol. Mark. Complex 27 (1), 1-23,2021.
Saqib Ali,,''An investigation of consumer decision making styles on intentions to purchase energy efficient home appliances in Pakistan'',International Journal of Economics, Management and Accounting ,2020.
Saqib Ali,,''Determining the Influencing Factors in the Adoption of Solar Photovoltaic Technology in Pakistan: A Decomposed Technology Acceptance Model Approach'',Economies 8 (4), 108,2020.
Saqib Ali,,''How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development'',Journal of Open Innovation: Technology, Market, and Complexity 6 (4), 190,2020.
Saqib Ali,,''Determining the influencing factors of biogas technology adoption intention in Pakistan: The moderating role of social media'',International journal of environmental research and public health 17 (7), 2311,2020.

Conferences

Year	Level	Country	City	Conference

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Awards

Year	Awarding Organization	Description

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Memberships

From	To	Title	Organization

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Courses Taught

Course Code	Type	Title	University	Semester

MGT 754	Graduate	Issues in Brand Management	COMSATS Sahiwal	2nd
MGT 310	Under Graduate	Marketing Management	COMSATS Sahiwal	3rd
MGT 380	Under Graduate	Global Business Management	COMSATS Sahiwal	4th

Supervisions

Title	From	To	Organization / Institute	Type

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Services

From	To	Institute / Organization	Job Specification

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Books

Title	Subject	First Author	Second Author	Third Author	Year	Publisher

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Fundings

From	To	Type	Title	Source	Amount

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Active Collaborations

From	To	Type	Country	Organization

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Industrial / Consulting Experience

From	To	Post Held	Organization

No records to display.

Extracurricular Activities

Hobbies	Interests

No records to display.

Languages and Skills

Languages	Skills

No records to display.

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Publication Year	Key Publications

1 2022	1 Saqib Ali,Hafiz Muhammad Usama Javed, Waris Ali & Hasan Zahid''Decoding men’s behavioral responses toward green cosmetics: an investigation based on the belief decomposition approach'',Journal of Environmental Planning and Management,2022.
2 2022	2 Hasan Zahid,Saqib Ali,EmadAbu-Shanabc & HafizMuhammad Usama Javedb''Determinants of intention to use e-government services: An integrated marketing relation view'',Telematics and Informatics,2022.
3 2022	3 You Lina,Deshuai Hou,Saqib Ali''Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity'',Frontiers in Psychology,2022.
4 2021	4 Saqib Ali,,''Adoption of green IT in Pakistan: a comparison of three competing models through model selection criteria using PLS-SEM'',Environmental Science and Pollution Research,2021.
5 2021	5 Saqib Ali,,''The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping'',International Journal of Retail & Distribution Management,2021.
6 2021	6 Saqib Ali,,''Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation'',J. Open Innov. Technol. Mark. Complex 27 (1), 1-23,2021.
7 2020	7 Saqib Ali,,''An investigation of consumer decision making styles on intentions to purchase energy efficient home appliances in Pakistan'',International Journal of Economics, Management and Accounting ,2020.
8 2020	8 Saqib Ali,,''Determining the Influencing Factors in the Adoption of Solar Photovoltaic Technology in Pakistan: A Decomposed Technology Acceptance Model Approach'',Economies 8 (4), 108,2020.
9 2020	9 Saqib Ali,,''How Big Data Analytics Boosts Organizational Performance: The Mediating Role of the Sustainable Product Development'',Journal of Open Innovation: Technology, Market, and Complexity 6 (4), 190,2020.
10 2020	10 Saqib Ali,,''Determining the influencing factors of biogas technology adoption intention in Pakistan: The moderating role of social media'',International journal of environmental research and public health 17 (7), 2311,2020.

Dr. Saqib Ali

Assistant Professor of Management Sciences, CUI Sahiwal Campus