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Research Paper Detail

Elucidating the Relationship of Social Media Usage and e-WOM with Brand Related Purchase Decision Involvement: An Integrated Meta-framework Approach

Publisher: WALIA Journal
Publication Year: 2018

First Author:  Javeria Munir Second Author:  Khurram Shafi
Third Author:  Faheem Ahmad Khan Volume:  34
Publication #:  1 Page #:  59-64
Level:   International Type:  Conference
Email:  faheemkhan@ciitwah.edu.pk
Faheem Ahmad Khan

Assistant Professor
Management Sciences Department
Wah Campus

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