Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Business Education Curriculum and Management Skills: A Viewpoint of Students and Managers
National
,Journal
,Academic Research International
,2013
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Elucidating the Relationship of Social Media Usage and e-WOM with Brand Related Purchase Decision Involvement: An Integrated Meta-framework Approach
International
,Conference
,WALIA Journal
,2018
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Antecedents and Consequences of Brand Equity-A Research to Determine the Role of Brand Effect
International
,Journal
,WALIA Journal
,2018
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Customer Involvement as a Missing Link in Reputation, Service Quality, Innovation and Customer Satisfaction: An Empirical Investigation in Retail banking Sector
International
,Journal
,WALIA Journal
,2018
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Impact of the Social Demonstrance of Luxury Brands on Brand Engagement Behaviors: Role of Consumer-Brand Identification
International
,Journal
,International Review of Management and Marketing
,2018
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Brand Love among Female Consumers for Fashion Clothing
International
,Journal
,International Journal of Management Studies
,2020
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Heeding a missing link between field managers’ monitoring styles and salespersons’ performance in the pharmaceutical selling context
International
,Journal
,International Journal of Pharmaceutical and Healthcare Marketing
,2020
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Feminine and Masculine Brand Personalities and Consumer-based Brand Equity: An Explanation through Dual Mediation Model
National
,Journal
,South Asian Review of Business and Administrative Studies (SABAS)
,2022
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Tale of Support: Linking Perceived Supervisory Support and Work Engagement to Pharmaceutical Salespersons’ Performance
National
,Journal
,Pakistan Journal of Social Sciences (PJSS)
,2022
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Two Sides of a Coin: Connecting Utilitarian Shopping Value to Online Purchase Intention and Brand Experiential Satisfaction through Mediation Process.
National
,Journal
,Pakistan Journal of Social Sciences (PJSS)
,2022
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
A Tale of Support: Linking Supervisory Support and Work Engagement to Pharmaceutical Salespersons’ Performance (In review Process)
National
,Journal
,Pakistan Business Review.
,2016
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
The Interactive Effects of Behavior-based Sales Control System and Supervisory Support on Work Engagement: A SDT and OST Perspective
National
,Journal
,Journal of Business & Economics
,2016
|
Assistant Professor
,
Management Sciences
Department,
Wah
Campus
|
Business Education Curriculum and Management Skills
National
,Journal
,Academic Research International
,2013
|