Faculty Proflle

Biography:

Dr. Faheem Ahmad Khan is a seasoned marketing specialized individual of the Department of Management Sciences at COMSATS University, Islamabad, Wah Campus having more than a decade of corporate sector experience at key titles, and two decades of higher education sector experience. He has supervised several independent research studies and theses. His research interests are in the areas of marketing, sales management, consumer psychology and behavior and diverse management areas. His research papers have been published in various national and international journals. He is also a member of the Editorial Review Board of national journals and international journals. ORCID: 0000-0002-0465-4488

Educational Information

Year	Degree	Board / University

2010	MS(MS) Major Marketing	Saheed Zulfiqar Ali Bhotto Institute of Science and Technology
1995	Master of Business Administration	Philippines Christian University, Manila, Philippines
2017	PhD Management Sciences (Marketing Concentration)	SZABIST Islamabad

Academic Experience

From	To	Post Held	Organization

January 2004	Present	Assistant Professor	COMSATS Institute of Information Technology Wah Cant
January 1999	December 2003	Visiting Professorship	University Institute of Management Sciences (Barani University)
December 1999	December 2003	Visiting Professorship	Barani Insititute of Information Technology
1989	1993	Marketing Officer	Cynamid Pakistan Ltd, presently Wyeth Pharmaceutical

Publications

Key Publications

No records to display.

Conferences

Year	Level	Country	City	Conference

2009	National	Pakistan	Islamabad	9th National Research Conference
2010	National	Pakistan	Islamabad	10th National Research Conference

Awards

Year	Awarding Organization	Description

1990	Cynamid Pak. Ltd	Distinguish performance award in recognition of out standing achievements from Cynamid Pak. Ltd
1995	Phillipines Christian University	Honorable addition of name in the Dean’s list of PCU on the basis of academic records and feasibility report presentation.

Memberships

From	To	Title	Organization

No records to display.

Courses Taught

Course Code	Type	Title	University	Semester

	Under Graduate	Advertising & Event Management	COMSATS University Islamabad, Wah Campus

Supervisions

Title	From	To	Organization / Institute	Type

Antecedents and Outcomes of Brand Oriented Companies	2014	2014	SZABIST	Research Supervision
Brand Love: Soliciting Consumer Brand Relationships	2014	2014	SZABIST	Research Supervision
Relationship betweenBrand Trust and Brand Loyalty: A Case of Hotel Industry	2014	2014	SZABIST	Research Supervision
Relationship between External Stimulus andPurchase Behavior: Role of Consumer Involvement as Mediator	2014	2014	SZABIST	Project Supervision
Media Exposure and Academic Performance	2015	2015	COMSATS	Research Supervision
Influence of Self Image, Urbanization and Media on Consumption of Male Grooming Products	2015	2015	COMSATS	Research Supervision
Influence of Self Image, Urbanization and Media on Consumption of Male Grooming Products	Fall 2015	SP 2016	COMSATS	Research Supervision
Social Media Marketing: A Turning Point in Building Brand Equity	Fall 2015	SP 2015	COMSATS	Research Supervision
Media Exposure and Academic Performance	Fall 2015	SP 2016	COMSATS	Research Supervision
Harnessing Brand Equity through Brand Love and Brand Respect: A Novel Explanation through Love Mark Theory	In Progress	In Progress	COMSATS University Islamabad, Wah Campus	Research Supervision
A New Perspective on Brand Experience and Brand Commitment: An Application of SOR Model	In Progress	In Progress	COMSATS University Islamabad, Wah Campus	Research Supervision
• The Effect of Brand Gender on Consumer-based Brand Equity on SNS: An Explanation through Dual Mediation Process	In Progress	In Progress	COMSATS University Islamabad, Wah Campus	Research Supervision
Transformational Leadership and Employee Performance: A Novel Explanation through Theoretical Triangulation	2019	2019	COMSATS University Islamabad, Wah Campus	Research Supervision
Unpacking the Relationships among Social Image, Attitude and Intentions to Use Mobile Banking: An Explanation through Mediated Moderated Model	2019	2019	COMSATS University Islamabad, Wah Campus	Research Supervision
Ethical Leadership and Creative Performance: An Empirical Evidence through Mediated Moderation Model	2019	2019	COMSATS University Islamabad, Wah Campus	Research Supervision
Elucidating the Relationships of Project Control Systems and Project-Based Individual Performance: An Empirical Validation through Mediated-Moderation Model	2019	2019	COMSATS University Islamabad, Wah Campus	Research Supervision
An Empirical Study of Acceptance/Rejection Behavior towards In-app Mobile Advertising Using Theory of Reasoned Action: Role of Permission in Mitigating Privacy Concerns	2017	2017	SZABIST, Islamabad	Project Supervision
Towards Understanding Field Managers’ Monitoring Associated with Performance: An integration of the Goal Characteristics, Emotional Intelligence and Interpersonal Mentalizing Skills	2017	2017	SZABIST, Islamabad	Project Supervision
Value Co-Creation of Careem Ride Sharing Services: Role of Customer Brand Engagement	2017	2017	SZABIST, Islamabad	Project Supervision

Services

From	To	Institute / Organization	Job Specification

No records to display.

Books

Title	Subject	First Author	Second Author	Third Author	Year	Publisher

No records to display.

Fundings

From	To	Type	Title	Source	Amount

No records to display.

Active Collaborations

From	To	Type	Country	Organization

No records to display.

Industrial / Consulting Experience

From	To	Post Held	Organization

1st January 1999	September 2000	Manager Marketing & Sales	SOLV-TECH INDUSTRIES LIMITED
1st January 1999	December 1999	Manager Marketing & Sales	MCKENZIE-VOLKART
2nd May 1989	30th December 1993	Medical Representative	Cynamid Pak Ltd

Extracurricular Activities

Hobbies	Interests

No records to display.

Languages and Skills

Languages	Skills

English and Urdu	Certificate Course in Basic Computer Information STI, Manila. Professional Selling Skills (PSS level I, II, III). Customer Handling. Time Management. • Communication Skills.

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Dr. Faheem Ahmad Khan

Assistant Professor of Management Sciences, CUI Wah Campus