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Research Paper Detail

Impact of the Social Demonstrance of Luxury Brands on Brand Engagement Behaviors: Role of Consumer-Brand Identification

Publisher: International Review of Management and Marketing
Publication Year: 2018

First Author:  Mariam Abuzar Wyne Second Author:  Faheem Ahmad Khan
Third Author:  Khurram Shafi Volume:  8
Publication #:  2 Page #:  12-21
Level:   International Type:  Journal
Email:  faheemkhan@ciitwah.edu.pk
Faheem Ahmad Khan

Assistant Professor
Management Sciences Department
Wah Campus

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