Quick Links

CUI Home Research Portal Scholarships Portal Photo Gallery CUI Blogs CUI Job Portal Open Access Journals CUI Thesis Repository CUI Conference & Workshops CUI Union Catalogue

Research Paper Detail

Feminine and Masculine Brand Personalities and Consumer-based Brand Equity: An Explanation through Dual Mediation Model

Publisher: South Asian Review of Business and Administrative Studies (SABAS)
Publication Year: 2022

First Author:  Faheem Ahmad Khan Second Author:  Muhammad Umer Quddoos
Third Author:  Zara Nawaz Volume:  4
Publication #:  No. 1, June 2022 Page #:  15-30
Level:   National Type:  Journal
Email:  faheemkhan@ciitwah.edu.pk
Faheem Ahmad Khan

Assistant Professor
Management Sciences Department
Wah Campus

Profile.. Publications..


Contact Us
Tel: +92-51-9247000-9247002 and 9049802
UAN: +92-51-111-001-007
Reach Us at
Park Road, Tarlai Kalan,
Islamabad 45550, Pakistan


Powered by: ITCentre