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Research Paper Detail

Brand Image and Customers' Willingness to Pay a Price Premium for Female's Stitched Clothing

Publisher: Johar Education Society (Regd.) 684-D, Sabza Zar Lahore, Pakistan 54500
Publication Year: 2017

First Author:  Saad Munir Second Author:  Saad Munir
Third Author:  Asad Afzal Humayon, Munir Ahmed, Sajid Haider, Noor Jehan Volume:  11
Publication #:  405 Page #:  1027-1049
Level:   National Type:  Journal
Email:  sajidhaider@cuivehari.edu.pk
Sajid Haider

Associate Professor
Management Sciences Department
Vehari Campus

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