Biography:

Dr Allah Wasaya is a Lecturer in Business Administration at COMSATS University Islamabad with a PhD in Business from Griffith University, Australia. His research focuses on consumer behaviour, sustainable tourism, tourism marketing, and sustainable development, with several publications in top-tier Q1 journals including the Journal of Retailing and Consumer Services, Tourism Review, and Journal of Hospitality and Tourism Management. He has also contributed to collaborative projects exploring Islamic hospitality and the role of artificial intelligence in sustainable business. Dr Wasaya has over eight years of university-level teaching experience and serves as an associate supervisor for doctoral and master’s research. His academic contributions have earned him various awards, including a competitive Australian research scholarship and COMSATS’ Best Performance and Research Productivity Awards.