Mr. Allah Wasaya holds MS degrees in Marketing from National University of Modern Languages, Multan, Pakistan. He has joined COMSATS Institute of Information Technology in 2017 as a Lecturer (Marketing). His area of specialization is Consumer Behavior. Mr. Allah Wasaya has various research publications and has the research interest in Tourism Marketing, Consumer Behavior, Customer Loyalty, Organic Food Marketing, Green Marketing. Currently, he is teaching graduate courses at CIIT Vehari, Pakistan.
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