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Research Papers By Author

AuthorsPublications
  
Madeeha Irshad
Assistant Professor , Management Sciences Department,
Abbottabad Campus
Examining the influence of brand nostalgia on brand loyalty through the mediation of brand attachment

National ,Journal ,Emerald ,2020
Madeeha Irshad
Assistant Professor , Management Sciences Department,
Abbottabad Campus
Understanding consumers’ trust in social media marketing environment

International ,Journal ,Emerald ,2020
Madeeha Irshad
Assistant Professor , Management Sciences Department,
Abbottabad Campus
Examining the influence of brand nostalgia on brand loyalty through the mediation of brand attachment

National ,Journal ,International Journal of Business and Management Sciences ,2023
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