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Research Papers By Author
Authors
Publications
Madeeha Irshad
Assistant Professor
,
Management Sciences
Department,
Abbottabad
Campus
Examining the influence of brand nostalgia on brand loyalty through the mediation of brand attachment
National
,
Journal
,
Emerald
,
2020
Publication Details..
Madeeha Irshad
Assistant Professor
,
Management Sciences
Department,
Abbottabad
Campus
Understanding consumers’ trust in social media marketing environment
International
,
Journal
,
Emerald
,
2020
Publication Details..
Madeeha Irshad
Assistant Professor
,
Management Sciences
Department,
Abbottabad
Campus
Examining the influence of brand nostalgia on brand loyalty through the mediation of brand attachment
National
,
Journal
,
International Journal of Business and Management Sciences
,
2023
Publication Details..
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