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Research Paper Detail

Examining the influence of brand nostalgia on brand loyalty through the mediation of brand attachment

Publisher: Emerald
Publication Year: 2020

First Author:  Madeeha Irshad Second Author: 
Third Author:  Volume:  4
Publication #:  3 Page #:  58-74
Level:   National Type:  Journal
Email:  madeehairshad@cuiatd.edu.pk
Madeeha Irshad

Assistant Professor
Management Sciences Department
Abbottabad Campus

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