My thesis is to create a brand called Triangle, which will aim to surround the modern Pakistani woman with a positive and motivating environment as opposed to the constant negative narrative that surrounds them. The brand will find a way for them to recognize their own needs, to slow down and as a result be more organized and productive.
The aim is to create a platform that sparks a sense of community among women, make regular everyday products for women and use the designs of these products to incite change in mindsets, bring motivation and positivity while also being useful and to design a written planner which will bring joy as well as allow them to be more productive. These products will take the form of subscription boxes to suit the needs of different women.