Today, as the world is advancing people are confronted with increased challenges and mental health issues. Art is an underrated mode of self-care and healing to deal with anxiety, stress and other psychological issues. Art when used as therapy serves to support mental health recovery of people who have been victims of stress, anxiety and low self-esteem issues. Therefore, in order to help them channelize their negative emotions in a creative way, a brand – Amelieve is conceptualized. Amelieve is a brand which aims to equip Art Therapists and Psychologists by providing them with a wellbeing toolkit for their young clients. The kit consists of an activity book which is mainly designed on the concept of mindfulness based art therapy, Flashcards to help people create positive emotions and a healthy self-esteem. Manage your worries is a journey to oneself. The book is presented with the concept of self-worth and asked to believe that one has just as much worth as any other person on this planet. The activities will help people to understand what outside factors affect their thoughts, feelings, and behaviors.