Art and design is a field that is often looked down upon by people of Pakistan when it comes to choosing it for higher education, career and vice versa. While many are opting for their higher education, students are often unaware of the courses that are offered in institutes of Pakistan and hence have no knowledge about the scope each field holds. Artex is a brand that acts as a bridge between art and the people that have a passion for art and design or want to understand it but are unable to do so for numerous reasons most specifically the stereotypical mindset associated with this field and lack of awareness. It is a space for art where people can get a clear vision of art and design courses and side by side build a digital community for artists and designers regardless of their experience and location.