Our culture, traditions, and languages are the foundations upon which we build our identity. This thesis project covers the rich cultural and traditional heritage of Sindh. How artisans used to work hard and keep the name of Pakistan notable in the world for its majestic motifs and patterns. “Dujanah” offers a website for preserving motifs for every other human being from different tribes and cultures who takes interest to comprehend the significance of folk motifs of Sindh. Website consisted of different tribal motifs with concepts that how ancient people made and used them with their beliefs and superstitions. Dujanah not only preserving these motifs in a single platform but also promoting them through dailylife useful products. One can easily get Motifs – Patterns in vectors from website as well as these motifs on different products like tray, cushion, bag, scarf etc according to their choices. Dujanah offers motifs of digital prints, screen prints and merchandise.