Program Overview

COMSATS University Islamabad (CUI) is a prestigious educational institute with highly developed computer labs, excellent faculty, and a professional working environment. The university provides a complete educational ecosystem that facilitates and promotes the training of future graduates and professionals in various disciplines that enjoy great market value. The launching of BS Media and Communication Studies, a 4-year program, in Fall 2022 at CUI, Islamabad campus is yet another significant contribution of CUI to promoting quality education in the country. This program will open many avenues for graduates at the national and global levels by enabling them to excel in Journalism and other related specializations such as Advertising, Public Relations, Print Media , Electronic Media, Social Media, and Film, Theatre and Television, thereby enhancing their employability.

The curriculum has been designed in line with the needs of emerging media trends to fulfill theoretical, practical and job placement requirements. The Program includes courses in Electronic Media, Print Media, Social Media, Advertising, Public Relations, Development Communication, Information Technology and Media Management. These courses shall shape media graduates who will not only get prominent jobs in the media industry but will also become Media Entrepreneurs which is yet again a new dimension in Media education.

Program Objectives

The BS Media and Communication Studies aims at helping students to become better communicators. The program will develop different skills for writing and editing news stories. It will help the students to understand different kinds of media in-depth besides providing good quality education in the field of Journalism for assuming different roles in print, electronic and social media. Such roles include writers, producers, directors, and so on. It aims at offering market driven knowledge and skill set to the students of this program. The program focuses on polishing of skills in advertising for organizing effective media campaigns and preparing better and more effective communicators to meet the challenges in Public Relations domain. It will equip future media practitioners with essential professional skills and competencies and enhance their critical abilities in conducting media research. The BS Media and Communication program will inculcate a sense of media literacy to overcome the challenges of media globalization.

Entry Requirements

As per the existing criteria of CUI for Humanities undergraduate programs.

Minimum Duration

• Number of Years: 04
• Number of Semesters: 08

Career Prospects

The Media and Communication Studies program is often associated with Journalism, but the graduates of this program can be part of diverse fields. The scope of the degree varies with the student's choice of the type of area selected as their specialized fields, such as Print Media, Electronic Media, Advertising & Public Relations, Development Support Communication, Social Media, Film, Theatre and Television. 

The candidates admitted to BS Media and Communication Studies can choose a wide range of career options. They can work as a journalist in print / electronic media. Public relations officers in different national and multinationals or be part of various NGOs and help in development projects in the country. These graduates can work as successful entrepreneurs and advertisers and effectively boost the economy using social media platforms. They can work freelance or become directors, producers, and writers in the entertainment industry. Likewise, they can be part of film, theatre, and television and consequently, enrich the field of Art and Literature. Furthermore, they can play a constructive role in society by joining the teaching and research domain.

Scholarships available

Contact US

Ms Rakhshanda Cheema
Email: rakhshanda.cheema@comsats.edu.pk
Tel: 051-90496040