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Research Paper Detail

When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products.

Publisher: Elsevier
Publication Year: 2024

First Author:  Mahnaz Mansoor Second Author:  Justin Paul
Third Author:  Abid Saeed Volume:  176 (2024) 114591
Publication #:  Journal of Business Research 176 (2024) 114591 Page #:  1-15
Level:   International Type:  Journal
Email:  abidsaeed@comsats.edu.pk
Abid Saeed

Assistant Professor
Management Sciences Department
Islamabad Campus

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