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Research Paper Detail

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Publisher: Journal of Global Fashion Marketing
Publication Year: 2023

First Author:  Mahnaz Mansoor Second Author:  Abid Saeed
Third Author:  Budi Rustandi Kartawinata Volume:  olume 13, 2022 - Issue 4
Publication #:  https://doi.org/10.1080/20932685.2022.2085597 Page #:  Pages 328-343
Level:   International Type:  Journal
Email:  abidsaeed@comsats.edu.pk
Abid Saeed

Assistant Professor
Management Sciences Department
Islamabad Campus

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