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Research Paper Detail

Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism

Publisher: Emerald
Publication Year: 2023

First Author:  Munazza Saeed Second Author:  Zafer Adiguzel
Third Author:  Imran Shafique, Masood Nawaz Kalyar, and Denisa Bogdana Abrudan Volume:  29
Publication #:  4 Page #:  1204-1226
Level:   International Type:  Journal
Email:  imranshafique@ciitlahore.edu.pk
Imran Shafique

Assistant Professor
Management Sciences Department
Lahore Campus

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