Research Paper Detail



 

TitleCustomer’s decision and affective assessment of online product recommendation: A recommendation-product congruity proposition.
TypeConference
PublisherFRONTIERS MEDIA SA , AVENUE DU TRIBUNAL FEDERAL 34, LAUSANNE, SWITZERLAND, CH-1015
Publication Year 
First AuthorLiu, Y., Khan, M. B., Ashraf, M., Sharif, W., & Ahmad, J.
Second Author 
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Publication LevelInternational
Volume 
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Submitted byDr. Jamil Ahmad
DepartmentManagement Science
Email jamil.ahmad@cuivehari.edu.pk

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