| Title | Customer’s decision and affective assessment of online product recommendation: A recommendation-product congruity proposition. |
| Type | Conference |
| Publisher | FRONTIERS MEDIA SA , AVENUE DU TRIBUNAL FEDERAL 34, LAUSANNE, SWITZERLAND, CH-1015 |
| Publication Year | |
| First Author | Liu, Y., Khan, M. B., Ashraf, M., Sharif, W., & Ahmad, J. |
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| Third Author | |
| Publication Level | International |
| Volume | |
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| Submitted by | Dr. Jamil Ahmad |
| Department | Management Science |
| Email |
jamil.ahmad@cuivehari.edu.pk
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