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Research Paper Detail

Does brand extension impact parent brand: A case of Johnson, UK

Publisher: Universitaria Press Craiova and Romanian Academic Society of Management
Publication Year: 2011

First Author:  Muhammad Shakil Ahmad Second Author:  Muhammad Shakil Ahmad
Third Author:  Ehtesham ul Mujeeb, Amer Rajput Volume: 
Publication #:  Page #:  53-66
Level:   International Type:  Journal
Email:  amerrajput@cuiwah.edu.pk
Amer Rajput

HoD / Associate Professor
Management Sciences Department
Wah Campus

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