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Research Paper Detail

Exploitation of marketing practices by high and low technology firms in IT industry

Publisher: Institute of Interdisciplinary Business Research
Publication Year: 2011

First Author:  Amer Rajput Second Author:  Amer Rajput
Third Author:  Abdul Hamid Abu Bakar, Muhammad Amir Rashid Volume: 
Publication #:  Page #:  1040-1045
Level:   National Type:  Journal
Email:  amerrajput@cuiwah.edu.pk
Amer Rajput

HoD / Associate Professor
Management Sciences Department
Wah Campus

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