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Research Paper Detail

Impact of Effective Advertising on Consumer Buying Behavior: A Study of Mobile Phone Purchasers in Pakistan

Publisher: Journal of Basic and Applied Scientific Research
Publication Year: 2014

First Author:  Arshad, H.M. Second Author:  Noor, M.
Third Author:  Noor, N. Volume:  4
Publication #:  3 Page #:  224-231
Level:   International Type:  Journal
Email:  hmarshadphd@cuisahiwal.edu.pk
Hafiz Muhammad Arshad

Associate Professor
Management Sciences Department
Sahiwal Campus

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