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Research Paper Detail

Antecedents of purchase intention for foreign apparel products among Pakistani university students: implications of market entry strategy

Publisher: Middle East Journal of Scientific Research
Publication Year: 2013

First Author:  Ahmad, W. Second Author:  Arshad, H.M.
Third Author:  Sabir, R.I. Volume:  16
Publication #:  9 Page #:  1255-1263
Level:   International Type:  Journal
Email:  hmarshadphd@cuisahiwal.edu.pk
Hafiz Muhammad Arshad

Associate Professor
Management Sciences Department
Sahiwal Campus

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