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Research Paper Detail

Impact of Sales Promotion on the Consumer Loyalty in the Telecommunication Industry in Pakistan

Publisher: Journal of Basic and Applied Scientific Research
Publication Year: 2013

First Author:  Saeed, R. Second Author:  Nisar, F.
Third Author:  Lodhi, R. N. Volume:  3
Publication #:  5 Page #:  901-907
Level:   International Type:  Journal
Email:  hmarshadphd@cuisahiwal.edu.pk
Hafiz Muhammad Arshad

Associate Professor
Management Sciences Department
Sahiwal Campus

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