The Department of Management Sciences organized a training on “Digital Media Marketing for SMEs” funded by SMEDA in collaboration with Zia Masood Kinai & Co (ZMK) on February 29, 2020 at CUI Wah Campus. The main objective of the training was to get the trainees equipped with the latest trends of Digital Media Marketing currently being practiced in the market, to equip them with required tools to build their market with respect to Digital Media Marketing and interact with their customers through the use of various Digital Media Platforms.
It also aimed at training the trainees to be equipped with the latest tools and technologies of the digital media to enhance their skillset as a small medium business owner/operator or employee.
The trainers focused on practical approaches involved in Digital Marketing. He demonstrated marketing tactics related to website layout and traffic flow, search engine keyword query and results, demographics attachment of different products and services, use of backlinks, new mannerisms of search engine optimization, online advertisement and paid marketing. The participants benefited from the training programs and utilize the information provided to synergies their efforts in attaining career goals.
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