Biography:

Mr. Shahkar Ullah Khan Position: Senior Lecturer in Marketing Education: • M.S. in Marketing Management, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan. • B.S. in Business Administration, Institute of Management Sciences, Peshawar, KPK, Pakistan. Professional Experience: I try to bring a wealth of experience to my role as a Senior Lecturer in Marketing. With over 8 years of practical experience in the field, I seamlessly integrate real-world examples into my lectures, providing students with a holistic understanding of marketing concepts. Industry Background: Before entering academia, I worked in corporate world as CSR officer and few other roles when required. I started my career in a leading NGO, where I crafted and executed innovative marketing campaigns for both national and multinational clients. My corporate experience includes brand management, market research, and product development. This exposure to diverse aspects of marketing allows me to offer students valuable insights into the challenges and opportunities they may encounter in their future careers. Teaching Philosophy: I believe in dynamic and engaging teaching style. I believe in fostering a collaborative learning environment where students actively participate in discussions, case studies, and hands-on projects. My goal is to inspire students to think critically and creatively about marketing challenges, preparing them for success in the ever-evolving business landscape. In summary, I am a dedicated and experienced educator who brings a unique blend of academic knowledge and real-world expertise into my role as a Senior Lecturer in Marketing. My passion for teaching, combined with my commitment to ongoing research and industry engagement, makes me an asset to both students and the academic community.