International Office has the honor to announce that it has arranged an online talk—specifically for the students of BBA—titled, “Unlocking Tomorrow: The Future of Marketing in the Age of AI.” The speaker will be Dr. Farrah Arif, who is a Commonwealth Scholar and Senior Lecturer at the School of Business and Management, Queen Mary University of London (QMUL), United Kingdom. [Her profile link is available at: https://www.qmul.ac.uk/sbm/staff/academic/profiles/ariff.html]
Details of the Online Talk:
Date: September 29, 2025 (Monday)
Time: 3:00 PM (Pakistan Time) / 11:00 AM (UK Time)
Subject: “Unlocking Tomorrow: The Future of Marketing in the Age of AI”
Speaker Location: Queen Mary University of London (QMUL), London, UK
Audience: Students of the Bachelor of Science in Business Administration (with specialization in Marketing) of CUI Campuses, along with respected faculty members.
Platform: MS Teams (link is given below):
MS Teams Link for subject Online Talk:
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Microsoft Teams (29/9/2025 @ 3PM PKT)
Join on your computer, mobile app or room device
Meeting ID: 443 828 286 018 9
Passcode: nX76fM9x
This topic is especially important for BBA students, as the BBA program includes a specialization in Marketing. The talk will cover how artificial intelligence is changing marketing strategies, consumer engagement, and business decision-making in today’s global marketplace. It will also give students useful insights into modern business and marketing trends. Reflections on AI-driven strategies, ethical aspects of technology, and the changing role of marketers in the digital age are expected to make the session a rich and engaging learning experience.