This project is inspired by the trends and fashion of 1960s in the west. The youth of the 60s aka Baby Boomers lived during the Cold War, which resulted in them protesting against the various wars that happened during that time period. Due to this, they promoted peace, love, and harmony. They were fed up of the norms of conventional conservative which resulted in society protesting for women rights, and the civil rights movement. The amalgamation of this caused a huge cultural shift that not only changed their mindset but also changed their way of living and style of clothing especially in terms of women’s fashion.
Similarly, in last decade, of the 21st century, post millennials have also grown up under the influence of similar issues, like wars and movements like #meetoo, #auratmarch, #minoritiesInPakistan #auratazadimarch #blacklivesmatter etc.
Revive is a fashion brand for the post millennials inspired by the values and lifestyle that baby boomers adapted to bring about change. This brand promotes the idea to be accepted as an individual in the society, giving a chance to the youth to express themselves through fashion. The following campaign of Revive is designed for the women.