The fast-paced modern world and the ever-growing human population have increased the demand for mass production of goods. The manufacturing of these materials has negatively impacted the environment by releasing harmful waste chemicals, polluting primary water sources. As a solution, I bring forth an environmentally sustainable clothing brand 'Ecolo'. Ecolo is an eco-friendly brand that aims to lessen the negative impact of the global textile industry. It stands to uphold the values of modest simplicity presenting a range of minimalistic, breathable attire that is one with nature. Ecolo promotes the practice of upcycling garments and the use of non-toxic, non-polluting, organic colourants and dyes that do not harm the environment.