My thesis explores the creative vision behind my personal brand, T Sey Clay. This handmade jewelry and keychain brand seamlessly blends digital innovation while drawing inspiration from the whimsical world of Japanese kawaii culture with a mission to spread love, friendship, and connection through thoughtful gifting. As a women-owned business, T Sey Clay is dedicated to promoting a culture of love and connection by leveraging the power of cuteness and gift giving reminding that every gift is a hug in disguise.Because here, a gift isn’t just a gift it’s a narm si muskurahat, a sweet connection, a moment of magic passed from one heart to another.