Wild and Seek is a project that uses illustrated hidden object games (HOGs) to raise awareness about Pakistan’s biodiversity among children. The project responds to the growing need for engaging, accessible environmental education tools for young audiences.

The concept is executed through a series of illustrated books, each focusing on a different ecosystem in Pakistan. Each edition follows two explorers who guide the readers through immersive, detailed landscapes filled with native flora and fauna. Children are encouraged to spot and identify hidden animals and plants within the illustrations, helping them learn about endangered species and ecological issues in a playful, non-linear format. The project highlights how design can serve as an educational and conservation goal, using creativity to make complicated issues accessible and memorable for young minds.