Packaging for kids includes friendly characters, bright colors, and playful fonts that are appealing to them. The reason these elements are used is to reduce any fear a kid might have towards medicine, which can be caused by vomiting after dose, bad taste or remembering that medicine means they are sick and can't play.

Such design elements also separate kids' products from other products, ensuring they are easily recognizable and age appropriate. Overall, this thesis goes through the process of creating designs that are kid-friendly and ensure trust, comfort, and a positive experience for them.