Jugaar / جوگاڑ is an experimental visual storytelling project that explores how creativity can emerge through imagination in a world of chaos.

As an art director, I use found objects to build a visual language inspired by everyday life what I explore, what I experience, and what I experiment with.

Inspired by the imaginative visual world of Michel Gondry and the local Pakistani Jugaaru Mindset.

This project focuses on visual storytelling experimentation, where each piece becomes a medium of expression. This project reflects an individual’s expression where limitation becomes inspiration, and objects become tools of narratives.