This thesis examines the use of strategic marketing by DMotorSports, an Islamabad-based auto repair and maintenance shop that specializes in customized 4x4 builds of FJ40s and Prado 90 series vehicles. It highlights how advertising creates unique strategies to establish brand awareness, win over customers, and draw attention to Pakistan's growing automobile interest and car community. The goal is to use events, content, and interaction to make the workshop a communal space for enthusiasts. The project includes the DMotorSports app to make it easier for users to service and maintain their cars. Most importantly, it seeks to give women a supportive environment in a still largely male-dominated field.