KAKS (Kashif Ali Khan) Fight Club aims to revolutionize martial arts in Pakistan by embracing modern mixed martial arts (MMA) techniques, transcending traditional practices. Through strategic rebranding, the club not only showcases its high success rate and international recognition but also offers enthusiasts a taste of this rapidly growing global sport. The rebranding seeks to revive Pakistan’s traditional wrestling through its integration into MMA, promoting it as an effective self-defence practice that combines striking and ground game. This initiative illuminates the potential of MMA as a tool for cultural preservation and self-defence enhancement.