Research Paper Detail

The impact of consumer perceived ethical value on trust and brand loyalty: Personality as moderation variable

Publisher: Springer, Berlin, Heidelberg
Publication Year: 2014

First Author:  Javed, M. K., Nazam, M., Ahmad, J., & Nadeem, A. H Second Author: 
Third Author:  Volume: 
Publication #:  Page #: 
Level:   International Type:  Conference
Email:  jamil.ahmad@cuivehari.edu.pk
Jamil Ahmad

HoD / Associate Professor
Management Sciences Department
Vehari Campus

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