Bachelor of Science (BS) in Media and Communication Studies (CMS)


COMSATS University Islamabad (CUI) is a prestigious educational institute with highly developed computer labs, excellent faculty, and a professional working environment. The university provides a complete educational ecosystem that facilitates and promotes the training of future graduates and professionals in various disciplines that enjoy great market value. The launching of BS Media and Communication Studies, a 4-year program, in Fall 2022 at CUI, Islamabad campus is yet another significant contribution of CUI to promoting quality education in the country. This program will open many avenues for graduates at the national and global levels by enabling them to excel in Journalism and other related specializations such as Advertising, Public Relations, Print Media , Electronic Media, Social Media, and Film, Theatre and Television, thereby enhancing their employability.

The curriculum has been designed in line with the needs of emerging media trends to fulfill theoretical, practical and job placement requirements. The Program includes courses in Electronic Media, Print Media, Social Media, Advertising, Public Relations, Development Communication, Information Technology and Media Management. These courses shall shape media graduates who will not only get prominent jobs in the media industry but will also become Media Entrepreneurs which is yet again a new dimension in Media education.

Program Objectives

The BS Media and Communication Studies aims at helping students to become better communicators. The program will develop different skills for writing and editing news stories. It will help the students to understand different kinds of media in-depth besides providing good quality education in the field of Journalism for assuming different roles in print, electronic and social media. Such roles include writers, producers, directors, and so on. It aims at offering market driven knowledge and skill set to the students of this program. The program focuses on polishing of skills in advertising for organizing effective media campaigns and preparing better and more effective communicators to meet the challenges in Public Relations domain. It will equip future media practitioners with essential professional skills and competencies and enhance their critical abilities in conducting media research. The BS Media and Communication program will inculcate a sense of media literacy to overcome the challenges of media globalization.


Minimum Duration:

  • Number of Years: 04
  • Number of Semesters: 08
Course work (Min No. of Courses) (Min No. of Credit Hours)
Core Courses 14 42
Discipline Specific Foundation Courses 10 30
Institutional Courses 9 27
General Courses Chosen from Other Departments 8 24
Elective Courses with Specialization 4 12

Total No. of Courses of the Program: 45

Total No. of Credit Hours of the Program: 135



No. Course Code Course Title Credit Hours
1. CMS101 Introduction to mass communication 3(3,0)
2. HUM104 Functional English 3(3,0)
3. HUM110 Islamic studies 3(3,0)
4. CMS104 Computer skills for mass communication 3(3,0)
5. HUM220 Introduction to psychology 3(3,0)
6. CMS406 Introduction to social media 3(3,0)



Course Code

Course Title

Credit Hours



Introduction to Advertising and Public Relation




Writing and presentation skills




Pakistan Studies




Introduction to History




Introduction to sociology




Online journalism



No. Course Code Course Title Credit Hours
1. CMS306 Fundamentals of Broadcast media 3(3,0)
2. HUM221 International relations 3(3,0)
3. CMS309 Fundamentals of news reporting (English/Urdu) 3(3,0)
4. HUM103 Communication skills 3(3,0)
5. CMS494 Photo Journalism 3(3,0)
6. CMS419 Introduction to human rights 3(3,0)


No. Course Code Course Title Credit Hours
1. CMS423 Communication theories I 3(3,0)
2. CMS461 Sub-editing and page designing (Theory & practice) 3(3,0)
3. MTH004 Calculus and analytical geometry 3(3,0)
4. HUM115 Functional Urdu 3(3,0)
5. CMS307 Current affairs 3(3,0)
6. HUM202 Creative thinking and decision making 3(3,0)


No. Course Code Course Title Credit Hours
1. HUM223 Introduction to philosophy 3(3,0)
2. CMS418 Reporting and editing workshop 3(3,0)
3. CMS396 Feature, column and editorial writing 3(3,0)
4. CMS403 Development support communication 3(3,0)
5. POL201 Political Science 3(3,0)
6. CMS413 Media ethics and law 3(3,0)


No. Course Code Course Title Credit Hours
1. CMS201 Mass media in Pakistan 3(3,0)
2. CMS433 Media seminar 3(3,0)
3. CMS439 International communication 3(3,0)
4. CMS442 Research methods I 3(3,0)
5. MTH161 Introduction to statistics 3(3,0)
6. ECO400 Business economics 3(3,0)


No. Course Code Course Title Credit Hours
1. CMS456 Communication theories II 3(3,0)
2. CMS462 Research methods II 3(3,0)
3. CMS407 Journalism, (specialization) 3(3,0)
4. CMS474 Internship 3(3,0)
5. Specialized subject I 3(3,0)
6. Specialized subject II 3(3,0)


No. Course Code Course Title Credit Hours
1. CMS488 Media Entrepreneurship 3(3,0)
2. CMS499 Final Project/Research report 6(6,0)
3. Specialized III 3(3,0)
4. Specialized IV 3(3,0)

Specialization Courses

Print Media

1. CMS409 Advanced Reporting 3(3,0)
2. CMS419 Introduction to Human Rights 3(3,0)
3. CMS429 Advanced Subbing 3(3,0)
4 CMS341 Magazine and Book Production 3(3,0)

Electronic Media

1. CMS449 Radio News Reporting and Production 3(3,0)
2. CMS459 TV News Reporting & Production 3(3,0)
3. CMS469 Radio Program Production 3(3,0)
4. CMS479 TV Program Production 3(3,0)

Advertising & Public Relations

1. CMS482 Advertising I 3(3,0)
2. CMS492 Public Relations I 3(3,0)
3. CMS495 Advertising II 3(3,0) CMS482
4. CMS497 Public Relations II 3(3,0) CMS492

Development Support Communication

1. CMS481 Development Communication and Society 3(3,0)
2. CMS493 Development Journalism 3(3,0)
3. CMS496 Rural and Urban Sociology 3(3,0)
4. CMS498 Advocacy and DSC Campaign (Practicum) 3(3,0)

Social Media

1. CMS421 Social Media and Journalism 3(3,0)
2. CMS431 Social Media Production 3(3,0)
3. CMS441 Social Media Strategy and Marketing 3(3,0)
4. CMS451 Social Media Project 3(3,0)

Film, Theatre and Television

1. CMS465 Film and Theatre 3(3,0)
2. CMS480 Film Essentials 3(3,0)

Career Opportunities:

The Media and Communication Studies program is often associated with Journalism, but the graduates of this program can be part of diverse fields. The scope of the degree varies with the student's choice of the type of area selected as their specialized fields, such as Print Media, Electronic Media, Advertising & Public Relations, Development Support Communication, Social Media, Film, Theatre and Television. 

The candidates admitted to BS Media and Communication Studies can choose a wide range of career options. They can work as a journalist in print / electronic media. Public relations officers in different national and multinationals or be part of various NGOs and help in development projects in the country. These graduates can work as successful entrepreneurs and advertisers and effectively boost the economy using social media platforms. They can work freelance or become directors, producers, and writers in the entertainment industry. Likewise, they can be part of film, theatre, and television and consequently, enrich the field of Art and Literature. Furthermore, they can play a constructive role in society by joining the teaching and research domain.

Admission Requirements:

As per the existing criteria of CUI for Humanities undergraduate programs.

Minimum qualification for admission Intermediate or equivalent qualification with minimum 50% marks from an accredited institution.

Scholarships available:

Contact US

Ms Rakhshanda Cheema
Tel: 051-90496040