Biography:

Assistant Professor Dr. Rahib Ali, prior to his current position at COMSATS University Islamabad (CUI) Sahiwal Campus, has served as an Assistant Manager Marketing & HR Admin in a software house namely Linkux Freakz (LF) Pvt. Lt. at Karachi. He carried out his services for a period of over six months in the Content Writing, Customer Relationship Management, Sales & Marketing Management, and Human Resource Management departments at LF software house. Dr. Ali also rendered his services as a visiting faculty member, for a period of nearly 1.5 years, at the private-sector educational institutes in Pakistan, i.e., SZABIST & Iqra University; which are renowned universities known for their excellence in providing a quality education in the country. Dr. Ali has published various novel & original research papers in the peer reviewed international journals & conference proceedings. His research interests include, yet not limited to: the assimilation and conjoint uses of modern technology tools, such as mHealth and QRC technology in changing a consumers' behaviour.