Biography:

Dr. Tahir Mumtaz Awan is a highly motivated individual with a doctorate degree (Ph.D) in marketing from Sun Yat-sen Business School, Guangzhou, China (ranked 117 in Best Global Universities). Dr. Awan is currently serving Head of China Study Centre and as an Assistant Professor of Marketing at Department of Management Sciences, COMSATS University Islamabad, Pakistan since August 2007. He is a diligent professional, with excellent communication skills applied in a broad range of contexts including administrative expertise, leadership qualities, teaching and training, conferences and workshops presentations, and international level events’ management.
In 2012, Dr. Awan was awarded Research Productivity Award by Higher Education Commission of Pakistan. In 2016, he was awarded Graduate Scholar Award based on his research profile by Common Ground Publishing, University of Illinois, Urbana Champaign, USA. He is a United Nations Systems Staff College fellowship holder for “Leveraging Big Data for Sustainable Development” and delivered talks, trainings and keynote speeches on topics including Big Data, Cryptocurrencies, China-Pakistan Economic Corridor and Belt and Road Initiative, Marketing in developing countries, etc.
He presented at the Virtual Conference on COVID-19 and Economic Recovery Potential in the Central Asia Regional Economic Cooperation (CAREC) Region and contributed a book chapter titled “Network Analysis of Tourism Stocks During Pandemic times: An Evidence from China” in the annual book of CAREC Institute in partnership with Asian Development Bank Institute. He co-authored two book chapters titled “Know Better, Like Better: An Appraisal Of The Effect Of The One Belt One Road Initiative On Chinese Brand Image in France” in From One Belt One Road: Europe and China Exchanges to be published by Brill Publishers and “Gender and Cybervictimization” in Gender Equality in a Modern Perspective: Moving beyond Diversity to be published by Apple Academic Press, CRC Press – Taylor and Francis Group. He is currently working on two edited books i.e. “Knowledge Management in Higher Education: Strategies & Tools” and “Agile Leadership for Industry 4.0” to be published by Apple Academic Press, CRC Press – Taylor and Francis Group. He has successfully completed two research projects awarded by Higher Education Commission of Pakistan titled “Impact of CPEC in Changing Consumers’ Perception of Made-in-China Products” and “Green Supply Chain Management Practices for Sustainability Performance”.
He is also working as a collaborator on two project titled “Marketing Discourse of China’s Firms’ Internationalization” awarded by Philosophy and Social Science of Guangdong Province, Peoples Republic of China and “Impact of Mechanism of Firm’s International Marketing Discourse on Consumer Behavior” awarded by Ministry of Education, Peoples Republic of China. His paper titled “Frugal Innovation through Big Data: A conceptual framework” was awarded best paper, Marketing Category at the 10th South Asian International Conference (SAICON) 2018 held at COMSTECH Headquarters, Islamabad, Pakistan on 26-28 November 2018. He also serves as associate editor of Humanities & Social Sciences Communications (formerly Palgrave Communications) published by Springer Nature and also active editorial board member of various journals of repute including Journal of Financial Services Marketing (Springer Nature), and also actively involved in reviewing manuscripts of various journals of repute.
He can be reached at +92-31-7577-7577 or on his email (tahir_mumtaz@comsats.edu.pk).